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Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?
Thompson, Debora V, Malaviya, PrashantVolume:
77
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.11.0403
Date:
May, 2013
File:
PDF, 148 KB
english, 2013