Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises
Cleeren, Kathleen, van Heerde, Harald J., Dekimpe, Marnik GVolume:
77
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.10.0414
Date:
March, 2013
File:
PDF, 287 KB
english, 2013