Rising from the Ashes: How Brands and Categories Can...

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

Cleeren, Kathleen, van Heerde, Harald J., Dekimpe, Marnik G
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Volume:
77
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.10.0414
Date:
March, 2013
File:
PDF, 287 KB
english, 2013
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