To Buy or Not to Buy: Consumers' Demand Response Patterns...

Journal of Marketing 2013 / 03 Vol. 77; Iss. 2

To Buy or Not to Buy: Consumers' Demand Response Patterns for Healthy Versus Unhealthy Food

Talukdar, Debabrata, Lindsey, Charles
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Volume:
77
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.11.0222
Date:
March, 2013
File:
PDF, 161 KB
english, 2013
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