The historical development of segmentation: the example of...

The historical development of segmentation: the example of the German book trade 1800‐1928

Wooliscroft, Ben, Fullerton, Ronald A.
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Volume:
4
Language:
english
Journal:
Journal of Historical Research in Marketing
DOI:
10.1108/17557501211195064
Date:
January, 2012
File:
PDF, 81 KB
english, 2012
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