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The life cycle concept in marketing research

The life cycle concept in marketing research

Wooliscroft, Ben, Bauer, Martina, Auer‐Srnka, Katharina J.
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Volume:
4
Language:
english
Journal:
Journal of Historical Research in Marketing
DOI:
10.1108/17557501211195073
Date:
January, 2012
File:
PDF, 296 KB
english, 2012
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