Challenging the Conceptualization and Measurement of...

Challenging the Conceptualization and Measurement of Distance and International Experience in Entry Mode Choice Research

Dow, Douglas, Larimo, Jorma
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Volume:
17
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jimk.17.2.74
Date:
June, 2009
File:
PDF, 154 KB
english, 2009
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