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Quantitative Marketing and Marketing Management || The Perceived Value of Brand Heritage and Brand Luxury
Diamantopoulos, Adamantios, Fritz, Wolfgang, Hildebrandt, LutzVolume:
10.1007/97
Year:
2012
Language:
english
DOI:
10.1007/978-3-8349-3722-3_27
File:
PDF, 833 KB
english, 2012