Cultural drivers and trust outcomes of consumer perceptions...

European Journal of Marketing 2013 / 03 Vol. 47; Iss. 3/4

Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior

Leonidou, Leonidas C., Leonidou, Constantinos N., Kvasova, Olga
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Volume:
47
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561311297445
Date:
March, 2013
File:
PDF, 186 KB
english, 2013
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