The Influence of Evoked Nostalgia on Consumers' Responses...

The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study

Pascal, Vincent J., Sprott, David E., Muehling, Darrel D.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
24
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2002.10505126
Date:
March, 2002
File:
PDF, 996 KB
english, 2002
Conversion to is in progress
Conversion to is failed