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The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study
Pascal, Vincent J., Sprott, David E., Muehling, Darrel D.Volume:
24
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2002.10505126
Date:
March, 2002
File:
PDF, 996 KB
english, 2002