The Effect of Marketing Orientation on Company Performance...

The Effect of Marketing Orientation on Company Performance in the Service Sector:

Au, Alan K.M., Tse, Alan C.B.
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Volume:
8
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/J046v08n02_06
Date:
September, 1995
File:
PDF, 2.34 MB
english, 1995
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