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Is luxury just a female thing? The role of gender in luxury brand consumption
Stokburger-Sauer, Nicola E., Teichmann, KarinVolume:
66
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2011.12.007
Date:
July, 2013
File:
PDF, 301 KB
english, 2013