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Antecedents and Consequences of Social Issue Advertising Believability
O'Cass, Aron, Griffin, DeborahVolume:
15
Language:
english
Journal:
Journal of Nonprofit & Public Sector Marketing
DOI:
10.1300/J054v15n01_05
Date:
July, 2006
File:
PDF, 656 KB
english, 2006