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From “Lemons” to Lemonade: Lessening the Impact of Adverse Selection through Buyer Trust
Gray, Gordon T., Wert-Gray, Stacia, Carlon, DonnaVolume:
30
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20609
Date:
April, 2013
File:
PDF, 560 KB
english, 2013