New Challenges in Sponsorship Evaluation Actors, New Media,...

New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis

Meenaghan, Tony, McLoughlin, Damien, McCormack, Alan
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Volume:
30
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20618
Date:
May, 2013
File:
PDF, 981 KB
english, 2013
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