New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis
Meenaghan, Tony, McLoughlin, Damien, McCormack, AlanVolume:
30
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20618
Date:
May, 2013
File:
PDF, 981 KB
english, 2013