The Role of Baseline Physical Similarity to Humans in...

Psychology and Marketing 2013 / 06 Vol. 30; Iss. 6

The Role of Baseline Physical Similarity to Humans in Consumer Responses to Anthropomorphic Animal Images

Connell, Paul M.
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Volume:
30
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20619
Date:
June, 2013
File:
PDF, 628 KB
english, 2013
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