Social Effects on Customer Retention

Journal of Marketing 2011 / 11 Vol. 75; Iss. 6

Social Effects on Customer Retention

Nitzan, Irit, Libai, Barak
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Volume:
75
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.10.0209
Date:
November, 2011
File:
PDF, 715 KB
english, 2011
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