Commentaries and Rejoinder to “Balancing Risk and Return in...

Journal of Marketing 2011 / 05 Vol. 75; Iss. 3

Commentaries and Rejoinder to “Balancing Risk and Return in a Customer Portfolio”

Selnes, Fred, Billett, Matthew T, Tarasi, Crina O, Bolton, Ruth N, Hutt, Michael D, Walker, Beth A
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Volume:
75
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.75.3.18
Date:
May, 2011
File:
PDF, 144 KB
english, 2011
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