Knowledge discovery of weighted RFM sequential patterns...

Knowledge discovery of weighted RFM sequential patterns from customer sequence databases

Hu, Ya-Han, Huang, Tony Cheng-Kui, Kao, Yu-Hua
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Volume:
86
Language:
english
Journal:
Journal of Systems and Software
DOI:
10.1016/j.jss.2012.11.016
Date:
March, 2013
File:
PDF, 1.04 MB
english, 2013
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