Building on Services' Characteristics to Develop Successful...

Journal of Marketing Management 2001 / 08 Vol. 17; Iss. 7-8

Building on Services' Characteristics to Develop Successful Services Brands

de Chernatony, Leslie, Segal-Horn, Susan
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Volume:
17
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725701323366773
Date:
August, 2001
File:
PDF, 221 KB
english, 2001
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