The empirical link between relationship marketing tools and...

Journal of Consumer Behaviour 2013 / 05 Vol. 12; Iss. 3

The empirical link between relationship marketing tools and consumer retention in retail marketing

Bojei, Jamil, Julian, Craig C., Wel, Che Aniza Binti Che, Ahmed, Zafar U.
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Volume:
12
Language:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1408
Date:
May, 2013
File:
PDF, 212 KB
english, 2013
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