Customer satisfaction should not be the only goal

Journal of Services Marketing 2004 / 12 Vol. 18; Iss. 7

Customer satisfaction should not be the only goal

Bennett, Rebekah, Rundle‐Thiele, Sharyn
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Volume:
18
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876040410561848
Date:
December, 2004
File:
PDF, 161 KB
english, 2004
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