The Influence of Self-View on Context Effects: How Display...

Journal of Marketing Research 2009 / 02 Vol. 46; Iss. 1

The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations

Zhu, Rui (Juliet), Meyers-Levy, Joan
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Volume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.46.1.37
Date:
February, 2009
File:
PDF, 329 KB
english, 2009
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