Help or hinder? When recommendation signage expands consideration sets and heightens decision difficulty
Goodman, Joseph K., Broniarczyk, Susan M., Griffin, Jill G., McAlister, LeighVolume:
23
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1016/j.jcps.2012.06.003
Date:
April, 2013
File:
PDF, 349 KB
english, 2013