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From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model
Park, C. Whan, Eisingerich, Andreas B., Park, Jason WhanVolume:
23
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1016/j.jcps.2013.01.006
Date:
April, 2013
File:
PDF, 176 KB
english, 2013