From brand aversion or indifference to brand attachment:...

From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model

Park, C. Whan, Eisingerich, Andreas B., Park, Jason Whan
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
23
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1016/j.jcps.2013.01.006
Date:
April, 2013
File:
PDF, 176 KB
english, 2013
Conversion to is in progress
Conversion to is failed