You Like What I Like, but I Don’t Like What You Like:...

Journal of Consumer Research 2010 / 10 Vol. 37; Iss. 3

You Like What I Like, but I Don’t Like What You Like: Uniqueness Motivations in Product Preferences

Irmak, Caglar, Vallen, Beth, Sen, Sankar
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Volume:
37
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/653139
Date:
October, 2010
File:
PDF, 386 KB
english, 2010
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