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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing || How Marketing Meets Neuroscience
Vecchiato, Giovanni, Cherubino, Patrizia, Trettel, Arianna, Babiloni, FabioVolume:
10.1007/97
Year:
2013
Language:
english
DOI:
10.1007/978-3-642-38064-8_1
File:
PDF, 176 KB
english, 2013