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[IEEE 2008 7th International Conference on Mobile Business (ICMB) - Barcelona, Spain (2008.07.7-2008.07.8)] 2008 7th International Conference on Mobile Business - Understanding the Determinants of Mobile Viral Effects-Towards a Grounded Theory of Mobile Viral Marketing
Wiedemann, Dietmar G., Palka, Wolfgang, Pousttchi, KeyYear:
2008
Language:
english
DOI:
10.1109/ICMB.2008.42
File:
PDF, 313 KB
english, 2008