From Guanxi to customer relationship marketing: How the...

Journal of Travel & Tourism Marketing 2002 / 12 Vol. 13; Iss. 3

From Guanxi to customer relationship marketing: How the constructs of Guanxi can strengthen CRM in the hospitality industry

Geddie, Morgan W., DeFranco, Agnes L., Geddie, Mary F.
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Volume:
13
Language:
english
Journal:
Journal of Travel & Tourism Marketing
DOI:
10.1080/10548400209511566
Date:
December, 2002
File:
PDF, 840 KB
english, 2002
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