Export Product Strategy Fit and Performance: An Empirical...

Export Product Strategy Fit and Performance: An Empirical Investigation

Hultman, Magnus, Robson, Matthew J, Katsikeas, Constantine S
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Volume:
17
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jimk.17.4.1
Date:
December, 2009
File:
PDF, 139 KB
english, 2009
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