Internationalization and Entry Modes: A Multitheoretical...

Journal of International Marketing 2003 / 12 Vol. 11; Iss. 4

Internationalization and Entry Modes: A Multitheoretical Framework and Research Propositions

Malhotra, Naresh K., Agarwal, James, Ulgado, Francis M.
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Volume:
11
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jimk.11.4.1.20144
Date:
December, 2003
File:
PDF, 130 KB
english, 2003
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