The Effect of the Perceived Corporate Fit on Loyalty: The Mediating Roles of the Corporate Social Responsibility Perception
Lee, Eun Mi, Park, Seong-Yeon, Pae, Jae H.Volume:
21
Language:
english
Journal:
Journal of Global Academy of Marketing Science
DOI:
10.1080/12297119.2011.9711010
Date:
March, 2011
File:
PDF, 3.11 MB
english, 2011