The role of (personal) network effects and switching costs...

Journal of Information Technology 2009 / 6 Vol. 24; Iss. 2

The role of (personal) network effects and switching costs in determining mobile users' choice

Maicas, Juan Pablo, Polo, Yolanda, Sese, Francisco Javier
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Volume:
24
Language:
english
Journal:
Journal of Information Technology
DOI:
10.1057/jit.2008.35
Date:
June, 2009
File:
PDF, 168 KB
english, 2009
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