Comparative advertising effectiveness in Latin America:...

International Marketing Review 2012 / 05 Vol. 29; Iss. 3

Comparative advertising effectiveness in Latin America: evidence from Chile

Fastoso, Fernando, Manzur, Enrique, Uribe, Rodrigo, Hidalgo, Pedro, Olavarrieta, Sergio, Farías, Pablo
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Volume:
29
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651331211229769
Date:
May, 2012
File:
PDF, 131 KB
english, 2012
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