New Products: The Antidote to Private Label Growth?

New Products: The Antidote to Private Label Growth?

Gielens, Katrijn
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Volume:
49
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.10.0183
Date:
June, 2012
File:
PDF, 246 KB
english, 2012
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