Antecedents of Green Brand Equity: An Integrated Approach
Ng, Pui Fong, Butt, Muhammad Mohsin, Khong, Kok Wei, Ong, Fon SimVolume:
121
Language:
english
Journal:
Journal of Business Ethics
DOI:
10.1007/s10551-013-1689-z
Date:
May, 2014
File:
PDF, 418 KB
english, 2014