Cause-Related Marketing: An Exploratory Study of Campaign...

Journal of Nonprofit & Public Sector Marketing 2007 / 07 Vol. 18; Iss. 2

Cause-Related Marketing: An Exploratory Study of Campaign Donation Structures Issues

Grau, Stacy Landreth, Garretson, Judith A., Pirsch, Julie
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Volume:
18
Language:
english
Journal:
Journal of Nonprofit & Public Sector Marketing
DOI:
10.1300/J054v18n02_04
Date:
July, 2007
File:
PDF, 599 KB
english, 2007
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