Social media technology usage and customer relationship...

Journal of Business Research 2014 / 06 Vol. 67; Iss. 6

Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM

Trainor, Kevin J., Andzulis, James (Mick), Rapp, Adam, Agnihotri, Raj
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Volume:
67
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2013.05.002
Date:
June, 2014
File:
PDF, 442 KB
english, 2014
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