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Elevating marketing: marketing is dead! Long live...

Elevating marketing: marketing is dead! Long live marketing!

Webster, Frederick E., Lusch, Robert F.
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Volume:
41
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-013-0331-z
Date:
July, 2013
File:
PDF, 198 KB
english, 2013
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