On the Value Relevance of Retailer Advertising Spending and...

Journal of Retailing 2012 / 12 Vol. 88; Iss. 4

On the Value Relevance of Retailer Advertising Spending and Same-store Sales Growth

Tuli, Kapil R., Mukherjee, Anirban, Dekimpe, Marnik G.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
88
Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2012.07.001
Date:
December, 2012
File:
PDF, 574 KB
english, 2012
Conversion to is in progress
Conversion to is failed