The double-edged sword: The positive and negative effects...

Journal of Business Research 2014 / 06 Vol. 67; Iss. 6

The double-edged sword: The positive and negative effects of switching costs on customer exit and revenge

Haj-Salem, Narjes, Chebat, Jean-Charles
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Volume:
67
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2013.05.050
Date:
June, 2014
File:
PDF, 383 KB
english, 2014
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