Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods
Huang, Peng, Lurie, Nicholas H, Mitra, SabyasachiVolume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.73.2.55
Date:
March, 2009
File:
PDF, 191 KB
english, 2009