How do consumers co-create their experiences? An...

Journal of Marketing Management 2014 / 02 Vol. 30; Iss. 1-2

How do consumers co-create their experiences? An exploration in the heritage sector

Minkiewicz, Joanna, Evans, Jody, Bridson, Kerrie
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Volume:
30
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2013.800899
Date:
February, 2014
File:
PDF, 269 KB
english, 2014
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