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Performance Implications of CRM Technology Use: A Multilevel Field Study of Business Customers and Their Providers in the Telecommunications Industry
Zablah, Alex R., Bellenger, Danny N., Straub, Detmar W., Johnston, Wesley J.Volume:
23
Language:
english
Journal:
Information Systems Research
DOI:
10.1287/isre.1120.0419
Date:
June, 2012
File:
PDF, 256 KB
english, 2012