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Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage
Pöyry, Essi, Parvinen, Petri, Malmivaara, TuuliVolume:
12
Language:
english
Journal:
Electronic Commerce Research and Applications
DOI:
10.1016/j.elerap.2013.01.003
Date:
July, 2013
File:
PDF, 491 KB
english, 2013