Can we get from liking to buying? Behavioral differences in...

Electronic Commerce Research and Applications 2013 / 7 Vol. 12; Iss. 4

Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage

Pöyry, Essi, Parvinen, Petri, Malmivaara, Tuuli
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Volume:
12
Language:
english
Journal:
Electronic Commerce Research and Applications
DOI:
10.1016/j.elerap.2013.01.003
Date:
July, 2013
File:
PDF, 491 KB
english, 2013
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