Revisiting Normative Influences on Impulsive Buying...

Journal of International Consumer Marketing 2006 / 06 Vol. 18; Iss. 3

Revisiting Normative Influences on Impulsive Buying Behavior and an Extension to Compulsive Buying Behavior

Kwak, Hyokjin, Zinkhan, George M., Delorme, Denise E., Larsen, Trina
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Volume:
18
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/J046v18n03_04
Date:
June, 2006
File:
PDF, 887 KB
english, 2006
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