[Bridging Tourism Theory and Practice] Tourism Branding:...

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[Bridging Tourism Theory and Practice] Tourism Branding: Communities in Action Volume 1 || Chapter 4 Deconstructing Brand Equity

Cai, Liping A., Gartner, William C., María Munar, Ana
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Volume:
10.1108/S2
Year:
2009
Language:
english
DOI:
10.1108/S2042-1443(2009)0000001006
File:
PDF, 106 KB
english, 2009
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