The Effects of Perceived Fairness on Customer Responses to...

Journal of Retailing 2012 / 6 Vol. 88; Iss. 2

The Effects of Perceived Fairness on Customer Responses to Retailer SST Push Policies

White, Allyn, Breazeale, Michael, Collier, Joel E.
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Volume:
88
Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2012.01.005
Date:
June, 2012
File:
PDF, 258 KB
english, 2012
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