Resistance to persuasion in an anti-consumption context:...

Journal of Consumer Behaviour 2013 / 03 Vol. 12; Iss. 2

Resistance to persuasion in an anti-consumption context: Biased assimilation of positive product information

Dursun, İnci, Tümer Kabadayi, Ebru
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Volume:
12
Language:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1422
Date:
March, 2013
File:
PDF, 146 KB
english, 2013
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