Customer attrition in retailing: An application of...

Expert Systems with Applications 2013 / 11 Vol. 40; Iss. 16

Customer attrition in retailing: An application of Multivariate Adaptive Regression Splines

Miguéis, V.L., Camanho, Ana, Falcão e Cunha, João
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Volume:
40
Language:
english
Journal:
Expert Systems with Applications
DOI:
10.1016/j.eswa.2013.05.069
Date:
November, 2013
File:
PDF, 466 KB
english, 2013
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