Electronic word-of-mouth (eWOM) generation in new media...

Marketing Letters 2014 / 06 Vol. 25; Iss. 2

Electronic word-of-mouth (eWOM) generation in new media platforms: The role of regulatory focus and collective dissonance

Shin, Dongwoo, Song, Ji Hee, Biswas, Abhijit
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Volume:
25
Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-013-9248-z
Date:
June, 2014
File:
PDF, 235 KB
english, 2014
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